How, then, does a busy owner get new clients online?
For years we did what everyone does. A post when there was time. A guess at what people might search. A month of waiting, then another. Nothing moved, and it was easy to decide that search does not work for a business like ours.
It does work. It just needs more answers than one person writes in their spare evenings, and it needs the exact questions people ask, not the ones we imagine. Once we started publishing answers at scale, the visits came, and then the calls.